Always Alpha


Experimentation Is Hardcoded In Our DNA

Impact by Insight is intentionally creating a mechanism to be and stay innovative through a dedicated recurring process called Always Alpha.  By that, we mean that we continuously launch new studies or tools we believe other people will find of value, and that we will refine those studies and tools enough to launch MVP, a pre-beta product, or alpha.  We will do so through scientific methodologies, developing hypothesis, testing those hypotheses, refining our approach over time, and drawing conclusions. The Always Alpha approach allows us to experiment with new concepts more quickly, while also moving proven analyses and tools to more rigorous development over time.

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It is with that as a starting point that we are establishing our key methodologies in how to execute analysis:

The Benefits